Founded in 1997, Rakuten Ichiba is the largest eCommerce marketplace in Japan and the third-largest eCommerce marketplace globally. Rakuten's 70+ businesses span eCommerce, digital content, communications and FinTech, bringing the joy of discovery to over 1.2 billion members across the world.

樂天集團在全球擁有 13 億的使用者，其中旗下的樂天市場為日本最大的電商平台。樂天市場極具特色的線上購物平台及電子商務顧問，協助店家成功打造新興經營模式；也因其獨有的服務及社群互動，培養了忠實的顧客粉絲群及獨特購物體驗。